Not quite "death insurance" per se, this product (item #180125791705) seems to imply that they've succesfully found ways to insure against the other things that were foretold as part of the apocalypse: death, famine, war, and pestilence. Or, maybe they're just using what they've referred to as FUAD - Fear, Uncertainty, and Doubt - to promote their products.
Stuff like this always interests me, bringing to mind the classic adage of trash and treasure.
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