I've continuously wondered the logic behind the naming conventions of popular products and brands. "Chubby Chicken" from A&W Restaurants comes to mind (implies long term consequences of product usage), as does "Overwaitea Foods" (implies a negative comment about the customer service), and now UGG Australia.
Given the difference in cultures, it really should be no surprise, that when a pair of boots on eBay shares its name with the verbal interjection of disgust ("Ugh"), they would all be fairly hot items on eBay. Although I might not be a fashion critic, I can honestly say "Ugg" when I see these boots.
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