Secure online backup is one of the options of data protection being utilized by companies these days. Off-site storage, especially encrypted, makes sense when you consider that a lack of a physical storage medium isn't necessarily subject to mechanical failure or theft.
This particular item is not without its uses, but with the amount of data on the average person's computer, 30GB gets used up really, really quickly, and this product only comes with a year subscription. The average every-day user may not see the use for this, unless they are very, VERY selective about what data they wish to keep.
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