Not being a car enthusiast, when I was asked to write about the AEM cold air intake, my first thought went to the Need for Speed video game franchise, which has taken to utilizing product placement in their games, especially in the Underground series. Not only are there the various car manufacturers from Honda to Toyota having their products featured, you also have the option of customizing your vehicle with aftermarket parts from companies like Kumho (tires), but toss in other product placement for cell phone companies.
Yes, advertising for sale on eBay. Gotta love it.
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