According to a green study undertaken by Carnegie Mellon, shopping online is actually better for the environment than driving to the local retailer and back to your place of residence.
This makes a lot of sense in a few respects...individual automobile use is horrible for the environment, as most drivers are making the least efficient use of a vehicle (driving for the sole purpose of picking up your stuff, usually alone, usually taking the least efficient route).
Mind you, with the mentality towards environmentalism, I'm not sure how much good this will be doing in the long term, as people tend to use environmentalism to offset their guilt. As in, because they donated money to the World Wildlife Fund and recycled their newspaper, they're completely justified in living in their house in the suburbs, complete with an hour-long commute to work.
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