This gives you an interesting idea how much keywords can be manipulated to give varying search results whenever you want to find anything, as this particular item was just about the only thing that came up that matched all three keywords.
I don't know if this has anything to do with search engine optimization, as this would've been the last item I was expecting to see, especially since it has very little to do with hotels to begin with. Maybe it's a UK phenomenon? Possibly, as this isn't something that's often seen on North American toy commercials.
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