Some of these are very serious collectors items for sports fans. I remember collecting hockey cards when I was younger, and how certain cards such as rookie cards for important players would fetch more significant funds. But, another factor was the card's condition. And, considering the time in which I was regularly buying hockey cards, some of these cards were produced in such large quantities, that any sort of damage or wear and tear was unacceptable, considering how easy it was to obtain a new one.
The damage on this piece of merchandise is quite obvious, even through the photo, but given the rarity of this item (number produced vs. number in circulation), would probably make the price tag somewhat justifiable. But only if you're a football fan.
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